The power of making in helping us to think differently

Nike have a new initiative – ‘Nike Makers’. Nike never beat about the bush. Or think small. “We’re here to unveil a new age of design. One that is about making better things and making things better.”
The starting point is materials. They are releasing the API for the Nike Sustainable Materials Index so that makers of code can create apps which will let makers of things design using more sustainable materials.
The video to introduce the initiative is classic Nike too. I quote some excerpts here, but it is 1 minute 32 seconds that goes by very quickly, so take a look.

Link URL*: http://sustainablebrands.wordpress.com/2012/06/10/the-power-of-making-in-helping-us-to-think-differently/